Table of Contents
- Introduction
- Google Analytics
- Google Search Console
- Mailchimp
- Hootsuite
- Canva
- Buffer
- Trello
- Yoast SEO
- Google Keyword Planner
- HubSpot CRM
- Conclusion
Introduction
Due to limited resources and budget constraints, small businesses frequently struggle with digital marketing. However, with the correct tools, a strong online presence may be achieved without breaking the bank. This post will expose you to ten free digital marketing tools that every small business should be aware of. These technologies can help small businesses boost their online presence and reach more customers, from analytics to social media management.
1. Google Analytics
Google Analytics is a free online analytics tool that gives useful information about website traffic and user behaviour. Small businesses can use it to track website traffic, monitor user interaction, and find areas for improvement. Create a free Google Analytics account and upload a tracking code to your website to get started. Then you may obtain extensive reports on website traffic, user behaviour, and other topics.
Website Link: https://analytics.google.com/
2. Google Search Console
Google Search Console is a free tool that assists small businesses in monitoring and maintaining the visibility of their website in Google search results. It can assist organisations in identifying website faults, tracking search ranks, and optimising content for search engines. Simply establish a free account and verify ownership of your website to use Google Search Console. Then you may get detailed reports on search performance, crawl issues, and other topics.
Website Link: https://search.google.com/search-console/
3. Mailchimp
Mailchimp is a free email marketing platform for small businesses that allows them to generate and deliver professional-looking emails to their subscribers. It can assist businesses in growing their email list, developing compelling email campaigns, and tracking email performance. To begin using Mailchimp, just sign up for a free account and begin building your email list. After there, you can develop and send email campaigns, track performance, and do other things.
Website Link: https://mailchimp.com/
4. Hootsuite
Hootsuite is a free platform that helps small businesses to manage all of their social media accounts from a one location. Businesses can use it to schedule social media postings, monitor social media activity, and interact with their followers. To get started, sign up for a free account and connect your social network accounts. You may then schedule and publish social media posts, as well as monitor and track social media activity.
Website Link: https://hootsuite.com/
5. Canva
Canva is a free graphic design platform for small businesses that allows them to generate professional-looking visuals for their website, social media, and marketing materials. It can assist firms in creating compelling images without requiring design knowledge. To use Canva, simply sign up for a free account and begin designing. You may then create spectacular visuals by selecting from a variety of templates, graphics, and fonts.
Website Link: https://www.canva.com/
6. Buffer
Buffer is a free social media scheduling tool for small businesses that allows them to schedule social media posts in advance. It can help businesses save time, streamline their social media strategy, and keep their online presence consistent. To get started, sign up for a free account and connect your social media accounts. You can then schedule social media posts, monitor performance, and do other things.
Website Link: https://buffer.com/
7. Trello
Trello is a free project management tool that can assist small businesses in organising and prioritising their marketing tasks. It can help businesses manage marketing campaigns, track progress, and collaborate with team members. To use Trello, simply sign up for a free account and begin creating boards and tasks. You can then organise tasks into lists, assign due dates, and collaborate with team members.
Website Link: https://trello.com/
8. Yoast SEO
Yoast SEO is a free WordPress plugin that can assist small businesses in optimising their websites for search engines. It can assist businesses in increasing the visibility of their website in search results by providing advice on content optimisation, meta tags, and other factors. Simply install and activate the Yoast SEO plugin on your WordPress website to begin using it. You can then optimise your content for search engines, increasing the visibility of your website in search results.
Website Link: https://yoast.com/wordpress/plugins/seo/
9. Google Keyword Planner
Google Keyword Planner is a free keyword research tool that can assist small businesses in determining which keywords to use in their online content. It can assist businesses in determining what their target audience is looking for and optimising their content accordingly. To use Google Keyword Planner, sign up for a free Google Ads account and then navigate to the Keyword Planner tool. You can then conduct a keyword search, view search volume and competition data, and identify keywords to target in your content.
Website Link: https://ads.google.com/home/tools/keyword-planner/
10. HubSpot CRM
HubSpot CRM is a free customer relationship management tool for small businesses that helps them manage their sales and customer relationships. It can assist companies in streamlining their sales process, managing leads and customers, and tracking performance. To begin using HubSpot CRM, simply sign up for a free account and begin adding contacts, deals, and tasks. You can then manage customer interactions and automate sales processes while tracking your sales pipeline. HubSpot CRM also integrates with other HubSpot tools, such as free marketing and service hubs, to provide a comprehensive set of tools for small businesses to manage the entire customer journey. Small businesses can effectively manage their sales and customer relationships with HubSpot CRM without the need for expensive software or complicated processes.
Website Link: https://www.hubspot.com/products/crm
Conclusion
In conclusion, these 10 free digital marketing tools can help small businesses improve their online presence and reach more customers. From analytics to social media management, email marketing, graphic design, project management, and search engine optimization, these tools can help businesses achieve their marketing goals without breaking the bank. By leveraging these free tools, small businesses can compete with larger businesses and reach their target audience effectively.